You may just love the next as well. As we cycle back in from our latest round at Paso Robles where we were welcomed by the wonderful Paso wineries, we’re adding yet another layer of functionality previously unheard of and we’re pretty surprised were the only ones doing it – or maybe not so surprising.
Here’s how it works. A consumer gets on our site and adds a 2011 Sauvignon Blanc to their favorites, which triggers a lot of activity. Just by doing that alone they receive winery deals, events and matches to this wine. We thought it through a little more and figured it would be really nice and considerate that if they loved a winery’s 2011 Sauvignon Blanc, we would let them know when the 2012 Sauvignon Blanc is released from that very same winery, along with any deals the winery might be offering on this wine.
Although vintages vary from year to year, many wineries work hard to have consistency on certain qualities from vintage to vintage. For instance, if I have had a 2010 Groth Sauvignon Blanc and know they use their own estate fruit, you can rest assured that it’s pretty much the same fruit simply with vintage variances. This way, the relationship between the winery and the consumer can grow and flourish. A common thing I hear at every restaurant I frequent is this “Hey, remember that wine we had last time was a Merryvale and we loved it – let’s get another Merryvale! “. So many precious memories are associated with wine and the people we care about.
When I think of my mom, I think of when she first tasted a 1997 Cakebread Three Sisters Cabernet and said in French “C’est du bon jus”, meaning “that’s some good juice!”. With my father, I think of a 1997 Georges de la Tour and with my wife, the 2004 Merryvale Profile.
WineMatch’s first year was pinnacled by the wonderful wines of DeLille Cellars and meeting Greg Lill, Chris Upchurch and Jim Holmes (pictured with Ed), who took us up to Red Mountain and taught us about how the soil composition came to be in the Pleistocene era some 12,000 years ago. The salient point here is good people and good times often times carry associations to certain wines and can even include the vintage. So if we offer the latest vintage of something that has meaning to folks, surely that can’t be bad!